It depends. Our cost for a typical small business logo is $499 . The range is anywhere from 0 to thousands of dollars. Don’t pay zero. Seriously.
Keep in mind, most ad/design agencies (I’ve worked in them) will charge a minimum of $2,500. Freelancers typically get $300 to $2,000. This is according the website manypixels.com.
What makes a logo more expensive at Logo Hammer is time/complexity. The complexity can come in a couple of ways. You may want to pay for the privilege of unlimited or many revisions. We’ve never agreed to unlimited revisions. If we had, we wouldn’t have time to be writing this now. The other thing is making the logo an illustration. What’s the difference? The Nike logo, Apple logo, AT&T logo, IBM logo are simple flat graphics in their original form. You will see special effects, animations and so forth, however, the base logos are simple but pack a punch. An example of an “illustration” style logo would be Michelin (The Michelin man), Starbucks, KFC (the colonel), Mr. Clean, Wendy’s. These are usually mascots. These take time to draw, then layer approvals and revisions on top of that, and you pile up a lot of time.
What makes a logo cheap are a couple of things. DIY – would you hire yourself as a lawyer or doctor, even if you are one? Clip art, which most anyone else can buy, will dilute your brand. And now there is AI. We see many logo jobs come through contract sites asking designers to fix the AI junk people create. Someday it might get there—but it’s not there yet. Currently, you wind up paying to fix it, so why not start the right way and pay less?
Creating a
brand costs more. But that’s for another article.
